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This report examines those businesses ranking for 'Roofers Stirling'. Roofers Stirling |
SEO Road Map - Monday September 26, 2022Roofers Stirling #39 projectscot.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.roofers stirling VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.stirling 9, roofing 9, roofer 9, roofers 8, roof repair 7 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.roofer 9, stirling 9, roof 9, experience 8, uk 8, roofers 8, customer 8, insurance 6, scotland 6, slate 6, flat roof 6, dunblane 5, tiles 5, cookie 5, slate roof 5, felt 5, construction 4, alloa 4, chimney 3, roof tile 3, flat roofs 3, stirlingshire 3, roughcast 3, wall 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.Double Word LSIspan class 9, roofing services 9, div class 9, ul class 9, img src 8, roofing company 8, doctype html 8, roof repair 7, span style 6, flat roof 6, input type 6, roofing specialist 5, slate roof 5, div style 5, roofing repairs 5, link rel 5, do not 5, this website 5, flat roofing 5, roofing specialists 5, slate roofing 4, html lang 4, high standard 4, surrounding areas 3, flat roofs 3, roof tile 3, on this 3, label class 3Single Word LSIyear 9, left 9, role 9, right 9, wrap 9, div 9, contact 9, pan 9, image 9, list 9, roofing 9, http 9, title 9, content 9, company 9, class 9, roof 9, custom 9, mobile 9, home 9, form 9, service 9, years 9, text 9, https 9, nav 9, aria 9, index 9, script 9, local 9, col 9, body 9, that 9, www 9, logo 9, alt 9, true 9, header 9, footer 9, amp 9, head 9, src 9, app 9, old 9, png 9, min 9, stirling 9, one 9, services 9, call 9, align 9, name 9, hidden 9, button 9, center 9, container 9, type 9, href 9, work 9, style 9, site 9, span 9, data 9, html 9, img 9, link 9, value 9, active 8, size 8, fla 8, website 8, rel 8, blank 8, back 8, over 8, label 8, action 8, top 8, table 8, url 8, doctype 8, use 8, main 8, high 8, try 8, lang 8, height 8, roofers 8, default 8, free 8, arr 8, this 8, page 8, full 8, placeholder 8, target 8, item 8, phone 8, flat 8, wrapper 8, experience 8, only 8, king 8, inner 8, line 8, jpg 8, clear 8, customer 8, these 7, offer 7, google 7, photo 7, font 7, standard 7, red 7, medium 7, false 7, specialists 7, menu 7, auto 7, links 7, new 7, specialist 7, background 7, code 7, css 7, professional 7, tile 7, opt 7, not 7, base 7, none 7, nbsp 7, method 7, copy 7, display 7, lead 7, width 7, section 7, repairs 7, repair 7, padding 7, building 6, close 6, roofs 6, scotland 6, post 6, test 6, caption 6, navigation 6, block 6, install 6, save 6, product 6, arrow 6, photos 6, find 6, guttering 6, border 6, utm 6, were 6, about 6, margin 6, input 6, guarantee 6, single 6, open 6, insurance 6, source 6, weight 6, spacer 6, submit 6, color 6, description 6, vertical 6, when 6, required 6, slate 6, images 6, var 6, provide 6, light 6, sticky 6, quot 6, word 6, small 6, overflow 6, both 6, keep 6, sheet 6, areas 5, looking 5, strong 5, comes 5, term 5, powered 5, prior 5, static 5, take 5, family 5, very 5, tiles 5, property 5, large 5, cookie 5, ever 5, field 5, fascia 5, paragraph 5, other 5, screen 5, soffits 5, condition 5, position 5, best 5, falkirk 5, design 5, social 5, fascias 5, based 5, javascript 5, orig 5, please 5, thin 5, time 5, dunblane 5, stylesheet 5, van 5, push 5, leak 5, theme 5, elements 5, friendly 5, bottom 5, most 5, workmanship 5, trade 5, parent 4, allan 4, without 4, cdn 4, version 4, scheme 4, search 4, transition 4, testimonials 4, train 4, root 4, just 4, live 4, uploads 4, showing 4, number 4, latin 4, works 4, trusted 4, php 4, office 4, function 4, fill 4, media 4, ply 4, maintenance 4, len 4, bridge 4, cut 4, team 4, through 4, had 4, every 4, icons 4, stone 4, what 4, textarea 4, cast 4, children 4, far 4, surrounding 4, contractor 4, damage 4, first 4, date 4, replace 4, italic 4, rain 4, safe 4, job 4, approved 3, standards 3, detail 3, transparent 3, result 3, checkbox 3, mind 3, emergency 3, sites 3, which 3, sans 3, carry 3, material 3, well 3, subset 3, proudly 3, understand 3, trading 3, clients 3, products 3, 'https 3, max 3, subject 3, liability 3, includes 3, around 3, jquery 3, rot 3, repeat 3, attr 3, ajax 3, extremely 3, stl 3, then 3, completed 3, actions 3, fade 3, iframe 3, receive 3, middle 3, black 3, marketing 3, absolute 3, white 3, last 3, fixed 3, away 3, central 3, stirlingshire 3, backed 3, happy 3, price 3, give 3, pride 3, 'http 3, quick 3, assets 3, roboto 3, fff 3, important 3, files 3, replacement 3, formsubmit 3, gif 3, part 3, platform 3, fonts 3, track 3, scripts 3, park 3 |
| #39 projectscot.com | Avg | Max | 1 | 2 | 3 | 4 | 6 | 7 | 8 | 9 | 10 | |
| Clean Variation Density | 3.12 % | 6.76 | 9.72 | 9.13 % | 3.81 % | 9.72 % | 7.40 % | 7.58 % | 4.41 % | 9.05 % | 4.51 % | 5.20 % |
| Clean Exact Match Density | 0.00 % | 0.04 | 0.24 | 0.00 % | 0.24 % | 0.00 % | 0.00 % | 0.00 % | 0.09 % | 0.00 % | 0.00 % | 0.00 % |
Clean Variation Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. All variations are used to calculate the match count.
Clean Exact Match Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. Only the Exact Match is used to calculate the match count.
| Factor ID | Factor Name | projectscot.com | Avg | Max | #1 | #2 | #3 | #4 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT008 | Entities in Meta Description Tag | 1 | 3.11 | 5 | 1 | 4 | 3 | 2 | 3 | 5 | 5 | 2 | 3 | -0.35 |
| ENT002 | Entities in H1 Tags | 1 | 1.44 | 3 | 1 | 3 | 1 | 1 | 1 | 2 | 3 | 1 | 0 | -0.35 |
| ENT009 | Entities in Title Tag | 2 | 2.11 | 4 | 1 | 3 | 1 | 2 | 1 | 3 | 2 | 2 | 4 | -0.33 |
| CP483a | Exact Match in the Title Tag | 0 | 0.11 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.32 |
| CP150a | Exact Match in H1 Tags | 0 | 0.11 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.31 |
| CP134a | Exact Match in Body Tag | 0 | 1.00 | 6 | 0 | 1 | 0 | 0 | 0 | 2 | 6 | 0 | 0 | -0.29 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 0.11 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.28 |
| ENT000a | Number of Entities Used | 12 | 17.89 | 28 | 28 | 21 | 15 | 12 | 15 | 17 | 19 | 12 | 22 | -0.27 |
| ENT013 | Has Entities in H2 Tags | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.26 |
| CP172 | Leading Variations in H4 Tags | 3 | 1.33 | 4 | 2 | 2 | 0 | 1 | 0 | 4 | 3 | 0 | 0 | -0.26 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.89 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.25 |
| ENT003 | Entities in H2 Tags | 0 | 3.44 | 11 | 11 | 2 | 1 | 0 | 3 | 5 | 2 | 2 | 5 | -0.24 |
| CPJLD230 | Has JSON-LD RoofingContractor | 0 | 0.22 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.23 |
| CP346 | Has Trademarks | 0 | 0.22 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.22 |
| ENT018 | Entities in Sentences | 21 | 44.78 | 103 | 103 | 53 | 19 | 21 | 27 | 65 | 55 | 14 | 46 | -0.22 |
| CP447 | Number of Trademarks | 0 | 0.22 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.22 |
| CP168 | Leading Variations in H3 Tags | 3 | 5.33 | 18 | 11 | 10 | 5 | 0 | 3 | 0 | 18 | 1 | 0 | -0.22 |
| CP470a | Exact Match in the HTML Tag | 0 | 0.22 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.21 |
| ENT004 | Entities in H3 Tags | 1 | 2.67 | 16 | 1 | 16 | 0 | 0 | 1 | 0 | 6 | 0 | 0 | -0.20 |
| CP126 | Exact Match making whole A Tags | 0 | 0.11 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.20 |
| CP484 | Leading Variations in Title Tag | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.20 |
| CP319 | Has Schema Markup | 1 | 0.33 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.19 |
| CP176 | Leading Variations in H4-H6 Tags | 3 | 2.11 | 7 | 2 | 2 | 7 | 1 | 0 | 4 | 3 | 0 | 0 | -0.18 |
| CPJLD198 | Has JSON-LD Person | 1 | 0.11 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP126a | Exact Match in A Tags | 0 | 0.11 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.17 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.56 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | -0.16 |
| CP204 | Has Canonical URL | 1 | 0.89 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.16 |
| CPXR003 | Number of Heading Tags | 7 | 13.44 | 39 | 39 | 14 | 15 | 5 | 8 | 8 | 25 | 4 | 3 | -0.15 |
| CP428 | Number of Images without Alt Text | 30 | 8.33 | 36 | 36 | 16 | 0 | 0 | 3 | 1 | 16 | 3 | 0 | -0.15 |
| CP160 | Leading Variations in H1-H6 Tags | 7 | 13.33 | 39 | 39 | 14 | 15 | 5 | 7 | 8 | 25 | 4 | 3 | -0.15 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.11 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| QS013 | Meta Description Tag Has Question | 0 | 0.22 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.15 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 4 | 11.22 | 37 | 37 | 12 | 8 | 4 | 7 | 4 | 22 | 4 | 3 | -0.15 |
| CPXX888 | Number of HTML Tags | 594 | 697.11 | 2417 | 2417 | 529 | 414 | 234 | 429 | 528 | 1104 | 229 | 390 | -0.14 |
| CP380 | Meta Description Length | 300 | 162.00 | 205 | 175 | 158 | 165 | 144 | 205 | 139 | 173 | 140 | 159 | -0.14 |
| CP207 | Has Contact Page | 1 | 0.89 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| CPXR004 | Number of H1 Tags | 1 | 1.00 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 | 0 | -0.14 |
| CPXR002 | Number of HTML Comments | 69 | 37.00 | 166 | 166 | 2 | 37 | 0 | 37 | 31 | 40 | 19 | 1 | -0.13 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| ENT011 | Meta Description Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP481b | Word Count in Meta Description Tag | 50 | 25.22 | 32 | 27 | 24 | 30 | 21 | 32 | 23 | 25 | 20 | 25 | -0.13 |
| CP438 | Number of Meta Keywords | 1 | 3.22 | 11 | 1 | 1 | 3 | 2 | 4 | 1 | 1 | 5 | 11 | -0.13 |
| CP151 | Leading Variations in H1 Tags | 1 | 1.00 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 | 0 | -0.13 |
| CP235 | Has Meta Viewport | 0 | 0.56 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | -0.13 |
| CP481a | Word Count in Title Tag | 11 | 7.67 | 13 | 8 | 7 | 6 | 6 | 5 | 8 | 9 | 7 | 13 | -0.12 |
| CP208 | Has Copyright | 1 | 0.89 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.12 |
| CP480 | Title Length | 75 | 60.00 | 115 | 51 | 63 | 41 | 56 | 40 | 69 | 52 | 53 | 115 | -0.12 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.22 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.11 |
| ENT001 | Entities in HTML Tag | 115 | 147.00 | 514 | 514 | 197 | 53 | 47 | 67 | 136 | 151 | 37 | 121 | -0.11 |
| CPXR24 | Number of P Tags | 15 | 19.44 | 55 | 41 | 11 | 6 | 36 | 11 | 12 | 55 | 3 | 0 | -0.11 |
| CP309 | Has OpenGraph Image | 1 | 0.44 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | -0.10 |
| ENT006 | Entities in H5 Tags | 0 | 0.11 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP492 | Word Count | 531 | 535.00 | 1186 | 1186 | 401 | 265 | 343 | 269 | 1017 | 616 | 219 | 499 | -0.10 |
| CP492b | Unabridged Word Count | 631 | 640.89 | 1396 | 1396 | 483 | 334 | 408 | 317 | 1244 | 738 | 258 | 590 | -0.09 |
| CP151a | Leading Variations in Meta Description Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.09 |
| CP468 | Number of Sentences | 27 | 22.89 | 56 | 16 | 16 | 23 | 14 | 25 | 56 | 30 | 11 | 15 | -0.09 |
| CP364 | Is OpenGraph Type Article | 1 | 0.11 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.09 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.78 | 7 | 0 | 0 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| CP213z | Has Form | 1 | 0.67 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | -0.07 |
| QS009 | Number of Questions In H5 Tags | 0 | 0.11 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP412 | Number of Email Addresses | 0 | 2.89 | 10 | 0 | 1 | 4 | 2 | 10 | 4 | 5 | 0 | 0 | -0.06 |
| CPJLD048 | Has JSON-LD City | 0 | 0.11 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP227 | Has Meta Keywords | 0 | 0.56 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.06 |
| CP225 | Has Meta Description | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.05 |
| CP164 | Leading Variations in H2 Tags | 0 | 4.89 | 25 | 25 | 1 | 2 | 3 | 3 | 3 | 2 | 2 | 3 | -0.05 |
| CP231 | Has Meta Twitter Description | 1 | 0.56 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | -0.05 |
| CP412b | Has Email | 0 | 0.67 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.05 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.11 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP318 | Has RSS Link | 1 | 0.33 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.03 |
| CP230 | Has Meta Twitter Cards | 1 | 0.67 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | -0.03 |
| CP418 | Number of Forms | 4 | 0.78 | 2 | 1 | 2 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | -0.02 |
| CP234 | Has Meta Twitter Content | 1 | 0.56 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | -0.02 |
| CP211 | Has Domain Phrase In Content | 1 | 0.11 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.01 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.22 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.01 |
| QS003 | Number of Questions | 0 | 1.78 | 7 | 7 | 5 | 1 | 0 | 2 | 0 | 1 | 0 | 0 | -0.01 |
| CP435 | Number of Links | 93 | 69.44 | 241 | 241 | 34 | 27 | 48 | 27 | 75 | 101 | 21 | 51 | -0.00 |
| QS012 | Headings Has Question | 0 | 0.44 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | -0.00 |
| CP426 | Number of Images | 42 | 18.00 | 65 | 65 | 16 | 10 | 8 | 11 | 14 | 23 | 4 | 11 | -0.00 |